Simple Puppy
Privacy Policy
Last updated: 6 July 2026 · Effective: 6 July 2026
This policy explains how the Simple Puppy mobile app (the “App”) collects, uses, and protects your information, and the rights you have over it.
1. Who we are (data controller)
The App is provided by ZephyTech Software Ltd, a company registered in Scotland (company number SC894412).
For any privacy question or to exercise your rights, contact us at zephytech.software@gmail.com.
2. What data we collect
We keep data collection to the minimum needed to run the App.
Account information
- If you sign in with Google: your email address, display name and a unique account identifier, used to authenticate you and sync your data across devices.
- If you use the App as a guest (anonymous): no email is collected; an anonymous identifier is generated so your data can be stored and synced. See retention for how guest data is handled.
Content you create
- Pet profiles and the activity events you log (e.g. potty, meals, naps, training, weight and health records), including timestamps. This is the core data that makes the App work.
- Pet photos you choose to add to a pet profile, stored in Firebase Storage. Photos are only visible to the members of that pet profile and are deleted together with the pet or your account.
Technical & diagnostic data
- Push/messaging token (FCM): a device token from Firebase Cloud Messaging, used to sync your data between devices, keep the home-screen widget up to date and deliver notifications.
- Crash & diagnostic data (Crashlytics): when the App crashes we collect diagnostic information such as device model, OS version, app version, and a crash stack trace, to diagnose and fix faults. This data is not linked to your account identifier.
- Support correspondence: if you contact us or send a bug report, we receive the details you include (your contact and account details, your message, and any device information in the report).
3. Why we use your data & legal basis
| Purpose | Data | Legal basis (UK GDPR) |
|---|---|---|
| Provide the App, store & sync your pet data | Account info, content you create | Performance of a contract |
| Widget sync & notifications | FCM token | Performance of a contract |
| Diagnose crashes & improve stability | Crash & diagnostic data | Legitimate interests |
| Answer queries, complaints & bug reports | Support correspondence | Legitimate interests |
| Comply with the law | Name, contact information | Legal obligation |
Where we rely on legitimate interests: our interest is keeping the App stable, secure and functional, and resolving the issues you report — which directly benefits you. Diagnostic data is primarily technical (device models, error codes) rather than directly identifying, so the privacy impact is minimal; support information is only used for the exact purpose of assisting you. You can turn off crash reporting at any time in the App's Settings, or object to this processing using the contact details above.
4. Crash reporting
The App uses Firebase Crashlytics (a Google service) to detect and diagnose crashes, on the basis of our legitimate interest in keeping the App reliable. You can turn crash reporting off at any time from Settings → Crash & diagnostic reports in the App. You may also object to this processing by contacting us at zephytech.software@gmail.com.
5. Service providers (sub-processors)
We use Google Firebase (Google Cloud EMEA Limited) to operate the App: Firebase Authentication, Cloud Firestore, Firebase Storage, Cloud Messaging and Crashlytics. Google processes this data on our behalf as a sub-processor under its own terms. We also use Gmail (Google) for our support email.
We do not sell your personal data, and we do not use it for advertising.
6. People you share a pet with
If you invite family members or other caregivers to a pet profile, they can see that pet's details, activity history and photos, and the display names of other members. You control who you invite, and a pet's owner can remove members at any time.
7. Where your data is stored
Your data is stored on Google Cloud (Firebase) servers located in the European Union. Where any processing occurs outside the UK/EEA, it is protected by Google's standard contractual safeguards (including the UK International Data Transfer Addendum).
8. How long we keep your data
- Active accounts: we keep your data for as long as your account exists and you use the App.
- Guest (anonymous) data: if a guest account shows no activity for 90 days, the associated data is automatically and permanently deleted.
- Deleted items: when you delete an event, it disappears immediately and is permanently purged from our systems within 30 days.
- Crash & diagnostic data: retained by Firebase Crashlytics for 90 days.
- Support correspondence: kept for up to 24 months after your query is resolved, then deleted.
- Account deletion: when you delete your account, your data — including the pets you solely own, their event history and photos — is removed from our systems immediately. See below.
9. Your rights
Under UK GDPR you have the right to:
- access the personal data we hold about you;
- have inaccurate or incomplete data corrected;
- have your data erased;
- restrict or object to certain processing;
- data portability;
- withdraw consent at any time, where we rely on consent.
To exercise any of these, email zephytech.software@gmail.com. We must respond without undue delay and in any event within one month. You can find out more about these rights and the exemptions which may apply on the ICO's website.
You also have the right to complain to the UK Information Commissioner's Office: Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF · helpline 0303 123 1113 · ico.org.uk/make-a-complaint.
10. How to delete your account & data
You can delete your account from within the App: Settings → Account → Delete Account. This permanently removes your account and the data associated with it. If you no longer have access to the App, follow the steps on our account deletion page or email us.
11. Children
The App is intended for people managing pet care and is not directed at children. You must be at least 13 years old to use it.
12. Changes to this policy
We may update this policy from time to time. We will revise the “Last updated” date above and, for significant changes, provide a more prominent notice.
13. Contact
Questions about this policy or your data? Email zephytech.software@gmail.com.